Top Tips for Expanding Your eCommerce Inventory

Understanding current market trends and your customers' preferences is critical. Analyze your store’s data to see which products are performing well and what your customers are asking for. Explore tools like Google Trends or industry reports to stay ahead of shifting consumer demands. By aligning your product selection with both market insights and customer feedback, you can better position your store for a successful year.

Not every exciting product idea will yield a high profit. When considering a new product, it’s essential to evaluate its profitability. Factor in the costs for sourcing, shipping, and marketing, and ensure the product’s pricing aligns with your profit goals. A balanced approach between trend awareness and profitability analysis will help ensure your new products not only sell well but also generate healthy returns.

Running tests is a low-risk way to gauge interest in potential new products. You can offer the product to a select group of customers or as a limited-time option to see how it performs. This approach helps you collect valuable data on demand, which will inform whether you should invest further in stocking that item long-term.

If your current inventory is already performing well, it may be time to consider adding complementary items. Diversifying can help increase the average order value and encourage repeat purchases. For example, if you sell skincare products, introducing beauty tools could be a smart addition to your store’s offerings.

Choosing the right products can feel overwhelming, especially when faced with an ever-changing market. That’s where Ford Web Agency’s Product Consultation Package can give you an edge. Our comprehensive service is designed to guide e-commerce business owners through the entire product selection process, from idea to execution. Here’s how our package can help you:

• Initial Product Consultation: We begin with a deep-dive consultation where we analyze your current store, goals, and challenges to recommend products tailored to your business. Whether you're starting fresh or pivoting from underperforming items, we’ll help you determine the best path forward.

• Product Research: Backed by years of industry experience, our team conducts thorough research to ensure you’re choosing products that are not only popular but also profitable. We track industry trends, market demand, and consumer behavior, providing you with data-driven insights to support your decisions.

• Supplier & Manufacturer Research: Finding reliable suppliers is critical to your success. We do the groundwork by researching potential suppliers and manufacturers, making sure they meet your standards in terms of quality, pricing, and reliability.

• Curated Supplier Suggestions: To make your sourcing journey easier, we provide you with a curated list of supplier recommendations. Each supplier comes with detailed terms and product suggestions to ensure they align with your business needs.

• Seamless Account Setup: Don’t waste time navigating complex account setups. We handle it for you by assisting with the registration process for up to two suppliers, allowing you to focus on what matters—growing your business.